The corporate identity of a company plays vital roles on how the company is perceived by the public. It is implemented as branding and trademarks. Corporate identities were initiated by the philosophy of the common ownership of organizations. It can be in the form of logos, trademarks, etc. This include the color palettes, page layouts, type fonts and other such methods that define the personality of the company in the market. Corporate Identity has become a universal technique for promoting companies and improving corporate culture. Constant efforts to manage the corporate visual identity will result in more uniformity and consistency to any organization.
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