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TVC
 
A TV Commercial is a major element in the concept and strategic communication in an advertising campaign, as it appears in a media with very high viewership. The concept for a successful TV ad needs to be either clever, simple humorous or arresting and should retain vivid memories about the product or service aired. Ultimately a good TVC should leave open the possibility for its content to clearly communicate the message even after editing it down to a10 second duration. 
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