Branding

Appropriate Branding is critical to any business.

Branding is essentially the total personality of your company or product. It has a direct influence on how the world perceives your company. It can affect the way new customers make their decisions on whether to use your product or service. Strategic brand exposure also enhances brand awareness. A professionally managed branding is a must for any new business.

The fundamental step is to design a good logo for your company. Now, what is a good logo and what is not good can be quite subjective. People can argue about this matter based on their individual taste, exposure and experience. But there is a reality involved in this matter. There are universal benchmarks to assess the relevance and effectiveness of a successful logo.
Ideally a logo needs to be a very simple graphic statement that can relay or reflect the mission of a company or business. It can be a certain energy, an emotion, a vibration or a positive statement that people can associate with. It must tell a story. All successful logos are simple easy to remember and easy to recollect graphic statements.
Logos need to also look powerful in all it’s applications like Sign boards, Vehicles, Hoardings, Print media and even on seemingly unimportant things like Business cards, letterheads etc.

Branding just doesn’t stop with the logo. The colours are also crucial. People identify and remember colour combinations used in branding. Colours need to be befitting a particular business. For example products aimed at women needs feminine colours and those for men and children needs to be appropriately hued.

If branding is poorly executed, it will certainly limit the progress of a product, service or company. Branding is more critical to the survival and progress of a company than most people think.

The purposes of branding

The main purpose of branding is to simply and easily help your customers understand what you offer and how you are different; especially from your competitors. Most people are completely oblivious about the full depth and inbuilt functions of branding. Companies that have failed to appreciate the purpose and functions of professional branding usually fall short of their mission and hand over the advantages to the competition that has taken the time and effort to establish astrong branding.

Here are some of the hidden values or influences of branding.

1. It can be a positive influence on your store environment and ambiance.
2. It can influence how your staff treat customers.
3. A full scale branding extends to how your staff members dress and how uniforms are designed.
4. The products you carry are embedded with your branding signature.
5. A well thought out branding can shed logic on the price you charge.
6. Product Packaging done within the disciplines a particular brand has far reaching positive messages.
7. Branding extends to public relations and mass communication.
8. It can affect Direct mail.
9. Sponsorships.For example, sponsors are easier to be convinced by a strong popular brand.
10. Advertising.It is easier to create conceptually strong ads when the product’s branding has depth.
11. Non-profit partnerships are possible when a brand has inherent merits.

The Amazing benefits of Branding.

Branding gives your company its life, total personality and continuing identity. It creates new business and increases public awareness about your company.

1. Branding makes your company distinguished: A professionally designed logo is powerful, easy to remember and are known to make lasting first impressions.
2. Enhances the value of your business: A branding with an outstanding visibility increases the value of the company by creating more leverage in the industry.
3. Attracts new customers: A well conceived brand always gets word of mouth promotions.
4. Increases employee pride: It is always a gratifying experience to be working in a company whose brand presence is high.
5. Marketplace will find you more trustworthy; A professionally managed brand gives the impression of being an industry expert and creates trust in your company.
6. Proper Branding helps Advertising: Professionally executed and managed branding makes it easy to create a cohesive and appealing advertising strategy that helps your branding and communication goals.

 

We do professionally derived branding that is drivenby strategies.

1. Name, Brand Recognition: Often, a company with large name brand recognition can be recognized by its logo, slogan or colours.
2. Individual Branding : Sometimes a larger company may produce products that carry their own weight independent of the parent company.The strategy involves establishing the brand as a unique identity that is easily recognizable.
3. Attitude Branding : Some brands use strategies that bring to life personality and a customized experience with products and services.
4. No-Brand Branding: A minimalist approach can be eco friendly and simple.  No-brand products are often uncomplicated and generic in design.
5. Brand extension : When one of your well established primary brands venture into a new market, that is termed Brand extension. The brand name can carry the identity to your product mix.
6. Private labels : Store brands or private labels have now become popular at supermarkets.