6 crucial steps we take to Develop an Effective Creative Design:
In this digital era where people are tempted to take the easy route of templates and free designs, creativity is being compromised. Creative designs are not mere readymade templates that you can pick and get the job done fast and cheap. Creative designing process that ensures a unique design that becomes an eye-catcher is rather tedious. At J&B we go through the following steps in developing an effective creative design.
Understanding what you need
Information and in-depth knowledge about a company, product or service is essential before we can strategically start thinking about creating a brand identity. We just don’t stop our quest for details with the generic information or brief given by the client. We drill down deeper to understand the product or service and try to achieve clear and conclusive data about the design objective, customer profile, competitors’ branding strategy, key value proposition, primary features and so on. At J&B, we make absolutely sure that our creative team digestthe physiology of the brands we begin to give life to. We believe that such understanding make our creative solutions more result oriented.
Team effort
The structure for a creative design is arrived at after anobjective debating discussion between our designers, marketers, business heads, and copywriters. We always find this to be productive. The output helps us draw a guideline as to what the concept, design, colour, imagery, and content combination shall be.
Then we alsobring into account the time factor, design relevance, target audience, client’s perspectives, budgets, market trends,tools and applications to be used, etc.
We give you options for Designs and Concepts
The possibilities for creative solutions are many. After converging on different design structures and combinations, we try out promising concepts by delighting designing tasks to ourcreative team. This is the point where the creativity starts taking physical shape.
Designing with the Client and Not for the Client
At J&B we feel that it’s important to respect our clients’ feedback and work along with them at the final stages of narrowing down on a specific creative design.We don’t compromise on logic and practicality by being obsessed with creative ideation.
Compare and Judge
During the last stages we make our possible choices ready for comparison. Then we apply the following benchmarks like relevance, creativity, concept, ergonomics, technical features, simplicity, feasibility, aesthetics, business dynamics etc; to rate them and arrive at the final choice.
It takes lots of experience to make judgments based on areas that are more important for the task at hand.
Design Presentation and Approval
Finally, we presentour designs toour client using enough logic as to why we have chosen a particular design, and then let the client take the final call.
