If you have a product that needs to be branded and sold in retail outlets, it is vital to remember that the products’ packaging is as important as the product itself.

Why Your Product’s Packaging Is as Important as the Product Itself?

Your product’s packaging has one vital purpose. To communicate the essence of what your brand stands for and what it means for your customer.

It is estimated that over 90 percent of new products fail. The reason is not complex. Most customers don’t take the time or patience to study the advantages and disadvantages of the products they pick and place in their shopping carts. Majority of consumers use a shortcut to make their decision while rushing through shopping isles. The look and feel of your packaging can greatly influence the customers’ decision making during that very small span of time involved in the shortcut.

Packaging is a powerful tool because it shows  consumers clearly why your product and brand are different in comparison to competing brands. Apple is renowned for its clean, minimalist packaging. Take a few minutes to watch an unboxing video of a new iPhone. You can see why people love Apple’s packaging.

A well conceived packaging is especially important for startups.It can have a direct impact on sales and a brands’ overall appeal. Packaging can continue to influence a brand’s sales as it grow larger as well.
Unappealing packaging can have a dramatic effectonconsumerism. The following is a perfect example. Australia enforced a ‘plain packaging law’ for all cigarette brands. This was a move by the  governmentto remove packaging branding rights, envisioned to discourage young people from smoking. Big brands like Marlboro cannot use its logo or even it’s typeface. Consequently this leaves the packages covered with scaryhealth warnings and grotesque graphic images that are repulsive to smokers. The result has been astounding. Australia has seen the biggest smoking decline in 20 years.

Our goal is to make your packaging stand out from the competition.

We first study the competition before we begin to design a package. Based on the product, we give each package a unique personality. Use of colours is important for packaging intended for retail marketing.

Understand consumer psyche.

Stark white and sky-blue won’t work for every brand. Consider CSB Bank’s Kumquat Orange. This shouting bright orange colour is distinctive and demands attention in all communication media, especially on the bank’s main sign boards. Don’t be afraid to go bold.

Make even cheap packaging look chic and personalized. An attractive packaging doesn’t have to be expensive. Remember, there are very classy andpopular products packaged in recycled paper with type and image printed on the stock in just a single tone or colour. Packaging that is recyclable or reusable has become an added incentive for a consumer to choose your brand over your competitor’s.A good number of people around the world have started making purchase decisions based on packaging that shows a brand that is committed to making a positive social and environmental impact.

We at J&B consider eco-friendly options where ever possible.We try to make a package part of the total product experience. The main reason it’s so thrilling to open the packaging of a new Apple product is that its packaging reflects the sleek, user-friendly experience of the product you are about to hold.

Remember, your product’s packaging has a glaring function that cannot be taken lightly. A consumer’s initial experience is with your packaging even before they get to see your product.

When we design packaging we always see that as a huge opportunityand use it to help a brand make a striking impression. An obvious opportunity to attract, impress and convince.
We always use this strategyto design packaging  that create results by making lasting impression on the shelf and in the minds of your customers.

Main reasons why product packaging is important.

Some clients think packaging is just packaging.  After all, it’s the product that really matters.
If thisis your view as a business owner, you might be heading for failure. A product’s packaging plays a significant role in consumer decisions than you might believe. Packaging communicates a variety of things, from what the product can do for your consumers to your organization’svalues. Start thinking about how well your brand is packaged.The following 4 factors make important guidelines.

It can make your brand different from the rest.

There are many competing products on the market demanding your customers’ attention. Based onrecent studies, one-third of a consumer’s decision making is based solely on product packaging. This is why your brand packaging has to be distinguished enough to be visually different from your competitors.This means that even the shape of the container may be made unique.

Colour Influences

Purchasing Habits.

Colours used in your packaging design affects consumer buying decisions. Human brain reacts to colours in decisive ways. That makesit a serious enough factor to be worked into thecolour combination equation. For example, packaging designs with predominantlywhite areas convey simplicity, safety and purity. We believe that the more colour added to packaging design, the less sophisticated the product seems. Hues of blue, convey many different feelings. A light sky blue colourcan come across to many as casual or playful. A darker navy blue appeals as more formal or professional. Blue might be one of the most popular colours world wide. But that shouldn’t be the reason to choose that colour.

We choose colours for our packaging assignments based on the target demographic and the nature of the product within.

We expect each package to become a marketing tool for that particular brand; visually powerful enough to do it’s own in-store promotion.

Create a compulsive brand presence for easy recognition by embedding elements like logo and brand colours prominently. We spend an immense amount of time to give each brand it’s own personality, so thatBranded products are easily recognized and consumers can remember the product to prompt repeat buying. We try to make the packaging tell a story about the brand and the product.

Factors behind our effective Packaging Design

Packaging is so important that it can greatly influence the judgment of your consumers. An appropriate packaging makes the consumer believe that the product is good, where as a ineffective packaging can make the product look bad.
A strikingly attractive packaging design creates product engagement and sales, while a weak packaging is the main factor to having your product ignored in favour of your competition.
There is an indisputable principle; never underestimate the relevance of packaging.The very success of your product in retail marketing depends solely on the story your packaging conveys.

Innovative designs

1. Every product or brand requires a personality befitting the product. Staying innovativecreates outstanding designs.

Font style and size

The refinement of the logo design, the contemporary appeal, font style and size play a huge part in consumeracceptance of  brands and whether or not they remain loyal to the brand in the long run. In other words, those factors help sustain an emotional bond with the brand.

Colour

Colour influences, attracts, generates curiosity and promotes memorable associations with a brand. All these are factors that affect the success of a brand by increasing the sales of the product. A colourful package always stand out on the shelf.

Clear and simple

Understand that consumers give value to products or brands based on the packages’ look feel and presence.Design and the copy should be simple, reader friendly and clean. Shopping is not all that pleasant for most people. They just want to get it over with as quickly as possible. So it is imperative that aconsumeris able to identify the brand quickly, while shopping at retail outlets.

Know your target

Brand owners must havea clear cut idea about who their target group is. When we at J&B Associates start our packaging design assignment, we base many of our design concepts, logic, colour choice, type font etc; based on the habit, gender, tastes and socio economic background of the potential buyers.

Brand Loyalty

Once a brand and it’s physical presence or packaging has appealed to the target group, an emotional bond happens. Consumers come back for repeat buying. That marks the success of any brand.