Type of business
Bank
Assignment Details
A decade ago many banks in India went through major rebranding exercises. CSB was one of the very first banks in India to take the bold step of a complete rebranding exercise. J&B had the pleasure of working on the rebranding. It was without a doubt a massive creative process involving time and effort.
We were able to give CSB a distinguished identity that customers like and identify. The predominant colour orange (Cumquat Orange) is a special colour formulated exclusively for CSB by 3 M Company. The branding applications extended to all communication materials, ATM s and Bank Signs throughout India in all branches.
The bank had tremendous growth and visibility throughout the world in a very short period. We have done brochures, TV Commercials and a variety of Hoardings for CSB. Without a doubt, CSB branding was one of our major accomplishments.
- All collateral materials were designed with branding applications.
