We at J&B believe that a well designed and well conceived website makes your business profitable.
A website is an important tool for your company used to highlight and strengthen your online presence. Starting a website is only a beginning. For online marketers, retail brands, businesses or companies creating an online presence does not simply end by introducing a basicwebsite.
Websites are like a running machinery that requires constant maintenance, energy or fuel. Websites can gain real success and productivity only by incorporating aggressive SEO tactics. It also needs content up-gradation,video, blog involvement etc.at regular intervals.
Websites may not produce immediate results. But given time, it is immensely useful. Never undermine the absolute need for a well designed and properly managed website for any company or brand.
The Importance of Website Design
What are the factors that contribute to a successful online presence?
There are a few. The most important element that make up your online presence is the basic design of your website. How important? It is so significant that it can either make or break the communication you are trying to make. It is all about how your potential customers view your business, brand or company. To begin with your site needs to have a user friendly interface. That will increase the conversion rate resulting in an escalation of business activity and revenue.
Think of a good Website Design as an investment .
Investing on a professionally designed website is a wise move for any company. In a short time it can generate huge profits for your business.
J&B is trained to give you an effective website that can produce results in a short period. We have the expertise and know-how to follow certain key guidelines while designing a website.
Navigation
When your website has many pages, a well-labeled
This is essential especially when your website has so many pages. It basically includes a well-labelednavigation bar or a menu that shows the topics of the web pages. A well defined navigation makes it easy to explore your entire site with ease. It should be simple and inviting.
Content and Visual Elements
Choice of font and graphic elements are vital. Content must be simple and concise which readers can identify with. Web pages with too much content will look cluttered.
Images like good photographs make pages interesting. It is always a good idea to balance copy and images to make pages visually appealing.
Sustain the uniformity of your brand.
Be consistent with your branding efforts. The essential elements like the logo, and other colours incorporated in your branding needs to be applied to the web pages also for uniformity.
Creative engagement
Page layout needs to be exceptional. If pages are not designed with creative flair, readers are likely to get bored and skip your site altogether. A good design with balanced elements lets the reader engage with your pages. Only then you can convey your full message.
Organization and Search Engine Optimization
Like reading a book, it is convenient to read a web page from left to right and top to bottom. Most people begin to read starting from the upper left area. Designers usually place the most important information there. Having said that, there are no set rules for placing anything at a particular spot. This is where the creative call takes place.
Utilizing the visible areas for important details can also enhance the search engine optimization or SEO. When you apply business related keywords in the HTML text, SEO is a key factor.
When search engines like Yahoo, Google, Bing etc. crawl into your website, it results in higher search engine placement. With that your website becomes more visible gets priority insearch results. For SEO to be effective, there are many technical applications to be enforced at regular intervals. This includes using key words into the content.
At J&B we look into all such finer details, so that your website stays highly efficient.
